YOUNG.AGAIN WASH

YOUNG.AGAIN.WASH is the shampoo component of KEVIN.MURPHY's dedicated YOUNG.AGAIN regimen (also part of their broader REJUVENATE category). This line is specifically formulated to combat the effects of aging on hair, making it ideal for dry, brittle, damaged, or aging hair that needs restoration, youthfulness, and shine.

Here's a detailed breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY YOUNG.AGAIN.WASH
• Product Type: Restorative and Anti-Aging Shampoo
• Key Benefits:
  • Anti-Aging & Restoration: Its primary function is to reverse the appearance of damage and restore a more youthful look and feel to brittle, damaged, or aging hair.
  • Nourishing & Hydrating: Delivers intense moisture and vital nutrients to dry and parched hair, improving elasticity and suppleness.
  • Strengthening: Helps to fortify the hair strands, reducing breakage and improving resilience.
  • Shine Enhancement: Contributes to a healthy, vibrant, and youthful shine.
  • Gentle Cleansing: Provides a gentle yet effective cleanse without stripping natural oils or color, making it suitable for color-treated hair.
  • Antioxidant Protection: Rich in antioxidants, it helps protect hair from environmental aggressors and oxidative stress that contribute to aging.
• Key Ingredients: KEVIN.MURPHY products are known for their blend of natural and beneficial ingredients. YOUNG.AGAIN.WASH typically features their "Immortal Flower Complex" and other potent extracts:
  • Immortelle (Helichrysum Italicum) Extract: Known for its anti-aging benefits, helping to strengthen and repair hair.
  • Baobab Seed Oil (Adansonia Digitata Seed Oil): A "superfood" known for helping to repair damaged hair, increase hair strength, and moisturize dry hair for greater manageability and softness.
  • Lotus Flower Extract: Known for its highly emollient and nourishing properties, helping to restore elasticity and condition.
  • Orchid Flower Extract (Cymbidium Grandiflorum): Rich in proteins, it helps to strengthen hair and protect against moisture loss, improving elasticity and softness.
  • Kakadu Plum (Terminalia Ferdinandiana Fruit Extract): A superfood from Australia with a very high concentration of Vitamin C, acting as a powerful antioxidant to help protect hair and scalp.
  • Hydrolysed Wheat Proteins: Help to strengthen and condition the hair.
• Application: Apply to wet hair and gently massage into hair and scalp to create a rich lather. Rinse thoroughly. For optimal results, repeat the wash if necessary and follow with KEVIN.MURPHY YOUNG.AGAIN.RINSE and YOUNG.AGAIN Treatment Oil or Masque.
• Formulation: Sulphate-free, paraben-free, and cruelty-free. KEVIN.MURPHY also emphasizes its commitment to using Ocean Waste Plastic for its packaging.
• Ideal For: Dry, brittle, damaged, or aging hair.