SMOOTH.AGAIN WASH

SMOOTH.AGAIN.WASH is the shampoo component of KEVIN.MURPHY's dedicated SMOOTH regimen. This line is specifically formulated to combat frizz, smooth unruly hair, and provide intense moisture and softness, making it ideal for thick, coarse, unruly, or frizzy hair types.

Here's a detailed breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY SMOOTH.AGAIN.WASH
• Product Type: Smoothing and Hydrating Shampoo / Anti-Frizz Shampoo
• Key Benefits:
  • Frizz Control: Its primary function is to effectively cleanse while simultaneously helping to control and reduce frizz, creating a smoother hair surface.
  • Smoothing & Softening: Designed to soften and smooth thick or coarse hair, making it more manageable, easier to detangle, and giving it a silky feel.
  • Hydration: Infuses essential moisture into dry or rebellious hair, promoting hydration and elasticity.
  • Shine Enhancement: Contributes to a healthy, lustrous shine.
  • Damage Protection: Helps protect the hair from environmental stressors and potential damage.
  • Gentle Cleansing: Provides a gentle cleanse that doesn't strip hair of its natural oils or color, making it suitable for color-treated hair.
• Key Ingredients: KEVIN.MURPHY products are known for their blend of natural and beneficial ingredients. SMOOTH.AGAIN.WASH typically features:
  • Monoï Oil: A blend of Gardenia Tahitensis Flower Extract and Coconut Oil, known for its deep moisturizing and conditioning properties, helping to repair and add shine.
  • Murumuru Seed Butter: Sourced from the Amazon Rainforest, this butter is rich in essential fatty acids and helps to smooth the hair's cuticle, soften the hair, and maintain moisture levels.
  • Sunflower Seed Extract: Contains powerful antioxidants that help to protect hair color and prevent environmental damage.
  • Olive Fruit Oil: Provides deep hydration and nourishment, helping to improve hair elasticity and shine.
  • Shea Butter: A natural emollient that delivers moisture from root to tip, helping to repair and protect against dryness.
  • Cacao Seed Butter: A natural emollient that helps to soften and nourish the hair.
• Application: Apply to wet hair and gently massage into hair and scalp to create a rich lather. Rinse thoroughly. For optimal results, repeat the wash if necessary and follow with KEVIN.MURPHY SMOOTH.AGAIN.RINSE and SMOOTH.AGAIN leave-in styling treatment.
• Formulation: Sulphate-free, paraben-free, and cruelty-free. KEVIN.MURPHY also emphasizes its commitment to using Ocean Waste Plastic for its packaging.
• Ideal For: Thick, coarse, unruly, or frizzy hair.