MAXI.WASH

MAXI.WASH is a specific and essential product in the KEVIN.MURPHY lineup, falling under the Detoxifying / Clarifying category. It's often referred to as a "detox shampoo" or "deep cleansing shampoo" and is designed for periodic use to thoroughly cleanse the hair and scalp.

Here's a detailed breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY MAXI.WASH
• Product Type: Detoxifying / Clarifying Shampoo
• Key Benefits:
  • Removes Product Buildup: Its primary function is to deeply cleanse the hair and scalp, effectively removing stubborn product buildup (from styling products, dry shampoo, etc.), excess oils, and environmental pollutants.
  • Purifies and Refreshes: Leaves the scalp feeling clean, fresh, and invigorated, allowing hair follicles to breathe.
  • Prepares Hair for Treatments: By thoroughly cleansing, it creates a "clean slate" that allows subsequent hair treatments (like masques, conditioners, or color) to penetrate more effectively and perform optimally.
  • Balance & Detoxification: Contains ingredients that help to purify and detoxify the scalp and hair without stripping natural moisture.
  • Brightens Hair: Can help to remove dulling residues that make hair look lacklustre, revealing its natural shine and vibrancy. For blondes, it can help remove residues that contribute to brassiness.
  • Gentle Exfoliation: Contains fruit acids that gently exfoliate the scalp, promoting a healthy scalp environment.
• Key Ingredients: MAXI.WASH features a blend of botanical extracts known for their clarifying, purifying, and soothing properties:
  • AHA's (Fruit Acids): Derived from Papaya, Grapefruit, and Lemon, these natural fruit acids gently exfoliate the scalp and dissolve impurities without harshness.
  • Tea Tree Oil (Melaleuca Alternifolia Leaf Oil): Known for its purifying and invigorating properties, helping to cleanse and soothe the scalp.
  • Thyme Extract: An antioxidant that helps improve scalp health.
  • Rosemary Extract: Helps to detoxify and stimulate the scalp.
  • Witch Hazel Extract (Hamamelis Virginiana): A natural antiseptic that helps to detoxify and soothe the scalp.
  • Aloe Barbadensis Leaf Juice: Provides hydration and soothing benefits to prevent over-drying.
• Application: Apply to wet hair and gently massage into hair and scalp. Leave on for 1 minute before rinsing thoroughly. For optimal results, repeat the wash.
• Usage Frequency: MAXI.WASH is not designed for daily use. It's typically recommended for once a week or once every two weeks, or whenever you feel your hair needs a deep cleanse to remove buildup or before an intense treatment.
• Formulation: Sulphate-free, paraben-free, and cruelty-free.