HYDRATE-ME.WASH

HYDRATE-ME.WASH is the shampoo component of KEVIN.MURPHY's dedicated HYDRATE regimen. This product line is specifically formulated to provide intense moisture and nourishment for normal to dry hair, particularly hair that is naturally dry, has been exposed to harsh, dry climates, or is prone to frizz and split ends.

Here's a detailed breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY HYDRATE-ME.WASH
• Product Type: Moisturizing and Smoothing Shampoo
• Key Benefits:
  • Intense Hydration: Its primary function is to deeply hydrate dry, dull, or parched hair, replenishing much-needed moisture.
  • Gentle Cleansing: It provides a gentle yet effective cleanse without stripping the hair's natural oils or color, making it suitable for color-treated hair.
  • Smoothing & Softening: It helps to smooth the hair's surface, leaving it feeling silky-soft, more manageable, and helping to disguise the appearance of split ends.
  • Antioxidant-Rich: Packed with antioxidants, it helps protect hair against environmental stressors and damage that can lead to dryness and dullness.
  • Adds Shine: Contributes to a healthy, radiant glow and luster.
  • Restores Health: Designed to restore elasticity and flexibility to brittle hair and bring back overall hair health.
• Key Ingredients:
  • Kakadu Plum: Native to Australia, this is a highly concentrated source of natural Vitamin C, a powerful antioxidant that helps maintain collagen and elastin, crucial for healthy, lustrous hair. It helps smooth the hair surface to lock in essential moisture.
  • Shea Butter: A natural emollient that delivers moisture from root to tip, helping to repair and protect against environmental stressors, dryness, and brittleness. It helps rehydrate hair and scalp without clogging cuticles.
  • Vitamin A (Retinyl Palmitate): Helps to smooth the appearance of the hair shaft and increase elasticity.
  • Vitamin C (Ascorbic Acid, Ascorbyl Palmitate): Strong antioxidants that help protect against damage.
  • Bergamot Fruit Extract: An antioxidant that helps balance the hair and scalp.
  • Evening Primrose Oil (Omega 6): High in Omega 6, it hydrates and helps soften the hair. Contains phospholipids that are moisture-loving.
• Application: Apply to wet hair and gently massage through the hair and scalp to create a rich lather. Rinse thoroughly. For optimal results, repeat the wash if necessary and follow with KEVIN.MURPHY HYDRATE-ME.RINSE and HYDRATE-ME.MASQUE.
• Formulation: Sulphate-free, paraben-free, and cruelty-free. KEVIN.MURPHY also emphasizes its commitment to using Ocean Waste Plastic for its packaging.