EVERLASTING.COLOUR WASH

The KEVIN.MURPHY EVERLASTING.COLOUR WASH is the shampoo component of the EVERLASTING.COLOUR regimen, a product line specifically formulated to protect, enhance, and extend the vibrancy and shine of colour-treated hair.

Here's a detailed look at its product details and category:

Product Details:

• Name: KEVIN.MURPHY EVERLASTING.COLOUR WASH
• Product Type: Colour Protective & Strengthening Shampoo
• Key Benefits:
  • Gentle Cleansing: Provides a gentle yet effective cleanse without stripping hair colour, which is crucial for maintaining vibrancy.
  • Colour Protection: Its primary function is to help lock in hair colour and significantly reduce fade. It's designed to protect against environmental stressors and frequent washing that can dull colour.
  • Bond-Building: Incorporates KEVIN.MURPHY's "KM.BOND" technology, which works to strengthen the hair's internal bonds. This is vital for chemically treated hair, helping to reinforce its structure and prevent breakage.
  • Acidic pH Formula: The shampoo features an acidic pH. This helps to close and seal the hair's cuticle even during the washing process, which is beneficial for locking in colour, enhancing shine, and reducing porosity for more uniform colour. It also supports scalp health.
  • Nourishing: Contains ingredients that nourish the hair, helping to maintain its health and resilience.
  • Shine Enhancement: Contributes to a healthy, radiant shine for coloured hair.
• Key Ingredients (often include, but may vary slightly by specific formulation updates):
  • Hydrolyzed Vegetable Proteins (KM.BOND): These are core to the bond-building technology, reinforcing the hair's structure and protecting against breakage caused by chemical processes and styling.
  • Inulin (Chicory Root Extract): A natural prebiotic fiber that supports the scalp's natural microbiome, contributing to a healthier scalp environment, which in turn supports healthier hair growth and optimal hair condition.
  • Moringa Oleifera Seed Extract: Known for its antioxidant properties, helping to protect hair against environmental pollution and damage.
  • Punica Granatum Seed Oil (Pomegranate Seed Oil): An antioxidant that helps protect colour.
  • Illuminate Complex: Designed to improve shine and softness and enhance colour wash-fastness, while offering thermal protection.
  • Chromatic Complex: A hydrophobic film-forming complex that helps protect the hair fiber and prevent colour fade from environmental elements like UVA/UVB radiation.
• Application: Apply to wet hair and gently massage into hair and scalp. Rinse thoroughly. Repeat if necessary. For optimal results, follow with KEVIN.MURPHY EVERLASTING.COLOUR RINSE and EVERLASTING.COLOUR LEAVE-IN.
• Formulation: Sulphate-free, paraben-free, and cruelty-free.