EVER.THICKEN

Okay, let's break down EVER.THICKEN from KEVIN.MURPHY.

EVER.THICKEN is another key product within the KEVIN.MURPHY BLOW.DRY line. This entire line is dedicated to protecting hair from heat damage and extending the life and quality of blow-dried styles.

Specifically, EVER.THICKEN is a heat-activated style extender spray designed to deliver instant thickness and fullness to fine or thin hair, providing a dense, voluminous look that lasts.

Here's a breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY BLOW.DRY EVER.THICKEN
• Product Type: Heat-Activated Style Extender / Leave-In Spray / Thickening Spray
• Key Benefits:
  • Instant Thickness and Fullness: Its primary function is to visibly plump up each hair strand, creating the appearance of much thicker, denser hair right away when activated by heat.
  • Heat Protection: As a core product in the BLOW.DRY line, it provides essential protection against thermal styling damage (up to 420°F / 216°C).
  • Style Extension: Helps to extend the life of your blow-dry, keeping the added thickness and volume intact for longer.
  • Weightless: Despite its thickening power, it's designed to be lightweight and non-sticky, ensuring it doesn't weigh down fine or limp hair.
  • Adds Body and Texture: Provides significant body and a touch of texture without feeling heavy or stiff.
  • Frizz Resistance: Can also offer some frizz resistance due to the protective layer it forms.
• Key Ingredients:
  • Long Chain Polymers: These are heat-activated polymers that self-organize on the hair shaft when heated. They form a supportive structure around each strand, contributing to the thickening effect and helping to lock in the style.
  • Cotton Sprout Extract: Known for its ability to swell the hair shaft and create a fuller appearance. It also helps to strengthen the hair.
  • Organic Pea Sprout Extract: Helps to improve hair density and fullness.
  • Ginger Root Extract: Contributes to a healthy scalp environment and overall hair health.
• Application: Applied to clean, towel-dried hair. Separate hair into sections and spray liberally from roots to ends. Then, blow-dry each section thoroughly with a brush to activate the technology and create the desired thick, voluminous style. The heat is crucial for the product to work effectively.
• Formulation: Sulphate-free, paraben-free, and cruelty-free, in line with KEVIN.MURPHY's standards.