EVER.LIFT

Sure, let's break down EVER.LIFT from KEVIN.MURPHY.

EVER.LIFT is a specialized product within the KEVIN.MURPHY BLOW.DRY line, which is dedicated to protecting hair from heat damage and extending the life and quality of blow-dried styles.

Specifically, EVER.LIFT is a heat-activated style extender spray designed to create volume, lift at the roots, and a smooth, long-lasting finish for your blow-dry.

Here's a breakdown of its product details and category:

Product Details:

• Name: KEVIN.MURPHY BLOW.DRY EVER.LIFT
• Product Type: Heat-Activated Style Extender / Leave-In Spray / Volumising Spray
• Key Benefits:
  • Root Lift and Volume: Its primary function is to deliver significant lift at the roots and overall volume throughout the hair when activated by heat.
  • Heat Protection: A core benefit of the entire BLOW.DRY line, it provides a protective barrier against thermal styling damage (up to 420°F / 216°C).
  • Frizz Control & Humidity Resistance: Helps to lock out humidity, keeping frizz at bay and ensuring styles remain smooth and intact for longer, even in challenging conditions.
  • Style Extension: Extends the life of your blow-dry, meaning your style looks fresh and holds its shape for multiple days.
  • Smooth Finish: Creates a smooth, polished finish while still providing desired volume and movement.
  • Weightless: Designed to be lightweight, it won't weigh down fine or limp hair, making it suitable for those who crave volume without residue.
• Key Ingredients:
  • Long Chain Polymers: These are heat-activated polymers that self-organize on the hair shaft when heated, helping to lock in condition, volume, and style.
  • Artichoke Leaf Extract: Known for its antioxidant properties, it helps to protect the hair from environmental aggressors.
  • Cypress, Juniper Berry, and Ginger Root Extracts: Provide conditioning benefits and help to promote a healthy scalp.
• Application: Applied to clean, towel-dried hair. Separate hair into sections and spray liberally, focusing particularly at the roots for maximum lift. Then, blow-dry each section with a brush to activate the technology. A hot tool can also be used to further enhance the style.
• Formulation: Sulphate-free, paraben-free, and cruelty-free.