2024 EVER LIFT

Kevin Murphy EVER.LIFT is a popular heat-activated volumizing spray designed to give you a smooth, lifted blow-dry that's soft to the touch and lasts. Here's a breakdown of common product reviews and what users generally experience:

Key Benefits & What Users Love:

• Volume and Lift: This is the primary benefit, and many users with fine, limp, or flat hair rave about the noticeable lift and body it provides. It helps hair feel fuller without being heavy.
• Smoothness and Softness: Despite adding volume, EVER.LIFT is frequently praised for leaving hair feeling soft and smooth, not stiff or sticky. This is a big differentiator from some other volumizing products.
• Humidity Resistance & Frizz Control: A common theme in reviews is its ability to help lock out humidity, extending the life of your blow-dry and keeping frizz at bay. This is especially beneficial in humid climates.
• Style Extender: Users find that their blow-dries last longer when using EVER.LIFT, saving time on restyling.
• Heat Activated: The product works with the heat of your blow dryer (or other hot tools) to activate its "Long Chain Polymers," which help to lock in condition, volume, and style.
• Natural Ingredients: Kevin Murphy products are known for incorporating natural ingredients. EVER.LIFT contains Arctic Root Extract (for antioxidants) and Lavender Extract (for nourishment and soothing).
• Sulphate-Free, Paraben-Free, Cruelty-Free: This is a common and appreciated feature of Kevin Murphy products.
• Pleasant Scent: While some describe it as unscented, others note a subtle woodsy, lavender, and eucalyptus scent.

How to Use:

1. Prep: After shampooing and conditioning, gently towel-dry your hair.
2. Apply: Separate your hair into sections and spray EVER.LIFT liberally.
3. Blow Dry: Blow dry each section with a brush of your choice (like a round brush) to activate the smoothing technology and enhance volume and style longevity.
4. Optional Hot Tools: You can also use a hot tool (like a curling iron or flat iron) to further enhance the shape of your style.
5. Layering: If you're layering Kevin Murphy products, it's generally recommended to use EVER.LIFT as the first product on damp hair.

Things to Consider (Minor Criticisms/Experiences):

• Individual Results: As with any hair product, results can vary based on hair type, technique, and individual expectations. Some users with very fine hair found it didn't provide as much lift as they hoped for, or that it didn't work for them at all.
• Price Point: Kevin Murphy products are considered salon-quality and are often on the higher end of the price spectrum, which some users mention.

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